Let’s get a little bit serious over here. In a book called The Meaning of Things: Domestic Symbols and the Self (1981) Csikzentmihalyi and Halton told us about the importance of understanding our relationship to the things that surround us. It is said that we use objects to express and relate to our self, others, and the larger world around us. It appears that using a simple things can play a big role in our life. So you get to ask yourself what is your priority before you buy things. Will you buy the things that suit your needs or personality and style? What comes first? Why should you choose when you know you want them both?
Let us explain a brief history of it. Design before modernism is closely linked to costly materials and its praised craftsmanship. The Modernists were against that superfluous ornamentation, decoration, and styling that goes without functionality in the era before modernism. Therefore, the outcome is the form that counts highly in functional requirements rather than traditional aesthetics.
Modernism’s key concept in design was to determine the form of a thing from functional requirements rather than traditional aesthetics. As a consequence, the design was simple and clean, based on rationality and functionality.
But a function can be complex. It depends on how the user will use it under certain circumstances or other ergonomics considerations. So can we conclude that ornamentation is allowed as long as it serves a function which could be to support people’s emotional needs? The function is a reflection of the purpose of the design which comes from human needs and wants.
Now, we all know the function of aesthetics in design, don’t we? Even aesthetics matter is extremely important to design, to art, and to our daily life. For example, when you are purchasing some products, you first notice it because of its aesthetic form and how that aesthetic characteristic of product design will be useful give some meanings to you right? After all, we can claim that beyond the form, aesthetic is a manner of experience of using those products.
Consequently, for us, it is how easily the products will be used by you, the user. The appearance, or form, is designed through the study of what you think, feel, and behave. Thus, our products are focusing on the experience of practicality and durability whereas the design is simple and elegant. Just to be assured, we always go through a dozen of trial and error process which align with a dozen dummies. So much complicated thing to do, but hey, it’s for you.